Are you planning to purchase a diamond anytime soon?  If you are in the market, you should be advised that the ‘Four Cs’ are very important when picking the perfect stone: cut, color, clarity, carat.  There is one more ‘C’ that you should know more about before making purchase; conflict.  If you aren’t careful, you could purchase a stone that fuels the killing of innocent lives.

The purpose of this blog is to inform you, the reader, about what a conflict diamond is, what problems stem from conflict diamonds, the current solution that has been implemented to combat this issue, and what you can do to help.

(1) riptapparel.com